A Report on Exploring Distribution Channel of Grameen Phone

A Report on Exploring Distribution Channel of Grameen Phone i A Report on Exploring Distribution Channel of Grameen Phone Submitted To Dr. Md. Baktiar Rana Course Title: Marketing Channel Management Course Code: MKT 403 Submitted By Aniqa Tahsin Anchal(787) Md. Shafaeth Zaman(802) Nafiz Imtiaz Noor(816) Md. Ashiqul Islam(1332) Md. Aftarul Islam(1981) Date of Submission 22nd February, 2014 Institute of Business Administration, Jahangirnagar University ii LETTER OF TRANSMITTAL February 22, 2014 Dr. Md. Baktiar Rana Course Instructor Marketing Channel Management (MKT 403) Institute of Business Administration , Jahangirnagar University Subject: Submission of report on Distribution Channel†¦show more content†¦areas among Channel Participants of Telecommunication Industry 9.0 Power Structure 10.0 Strategic Alliance 11.0 Strengths over the closest competitors 12.0 Threats of alternative or breakthrough distribution channel due to the technological advancement Vii 8 8 9 9 9 9 9 10 10 10 10 11 11 12 16 16 17 17 17 18 18 19 20 21 23 23 24 25 25 27 29 31 33 33 34 34 35 12.1 Possible threats 12.2 Some recommended steps 13.0 Recommendations 14.0 Conclusions References v 36 37 38 39 40 LIST OF TABLES Table 1- SWOT Analysis of GP, Banglalink, Robi Table 2-Technology structure of Telecom Industry in Bangladesh Table 3-Top 6 mobile operators of Bangladesh Table 4-Service Output demand template Table 5-Degree of rivalry within industry industry attractiveness 12 13 16 28 35 LIST OF FIGURES Figure 1: Mobile Market shares as of September 2010 Figure 2: Mobile Operator’s Subscribers(million) Figure 3: Market Share(Subscribers) Figure 4: Market Share (Revenue) Figure 5: Revenue (Bn BDT)/EBITDA Margin Figure 6: Mobile CompaniesProfit after tax(Bn BDT) Figure 7: Mobile company’s EBITDA CAPEX(BN BDT) Figure 8: Mobile Operator’s ARPU-BDT Figure 9: GrameenPhone’s district coverage Figure 10: Geographical coverage of Grameen Phone Figure 11: Strategic position map of Grameen Phone Figure 12: Grameen Phone’s Market Boundary Diagram Figure 13: Industry distribution System Figure 14: Grameenphone’s yearlyShow MoreRelatedCore Banking Solutions12901 Words   |  52 Pagesthe Project Work: The major objectives of this project work are to: †¢ To evaluate the advantages and disadvantages of CBS over traditional banking system †¢ To explore the technology used in CBS with special reference to Shreyas Grameen Bank. †¢ To identify and discuss various issues related with the automization of Banks. †¢ To define various Core Banking Services provided by Indian Banks. †¢ To identify and determine the causes of CBS becoming a nightmareRead MoreAn Analysis of Marketing Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area9906 Words   |  40 PagesCompetitive strategies adopted by Hindustan Unilever Limited in Rural Area† submitted to the Devi Ahilya University. in partial fulfillment for the award of the Degree of MASTER OF BUSINISS ADMINISTRATION IN MARKETING MANAGEMENT HR and that the Project Report has not previously formed the basis for the award of any other degree, Diploma, Associate ship, Fellowship or other title. Place: Indore SUMIT WASNIK Date:Read MoreStudy on Customer Service Quality and Customer Satisfaction at Credit Card in the Context of Prime Bank Limited†12516 Words   |  51 PagesMohakhali C/A, Dhaka 1212 Date: 18 December 2008 To Whom It May Concern This is to certify that Shahriar Hossain is a BBA student of East West University. In the Fall- 2008 semester, he has taken the course Bus. 499, which requires a formal report on a specific topic or on a specific organization after completing a three months of work experience. For this purpose, he requires to gather relevant information about the chosen organization. It is worth mentioning that the gathered information